Building Jocelyn Innovates
This project showcases how I translated my story, skills, and creative values into a digital experience.
Role
Content Strategist
Timeline
4 Weeks
Tools
Webflow, Figma, Adobe Creative Suite, Google Analytics
This project showcases how I translated my story, skills, and creative values into a digital experience.
Content Strategist
4 Weeks
Webflow, Figma, Adobe Creative Suite, Google Analytics
In designing my portfolio website, my goal was to establish a cohesive online presence and showcase my diverse skill set. I designed and built my portfolio website, Jocelyninnovates.com. This project served as a personal branding exercise to help me connect with potential clients, employers, and collaborators.
Define my personal brand through an engaging, user-friendly website.
Showcase my work in product & visual design, digital content creation, and photography.
Create a professional hub for hiring managers, clients, and colleagues to connect with me.
I approached this project with an approachable and professional tone that aligned with my objectives. I wove storytelling elements throughout the content to explain my process and humanize my brand helping users engage meaningfully with the experience.
Content was designed to be responsive, with optimized headings and clear CTAs to match the behavior of the target audience across on multiple devices . I also integrated metadata and alt text to support discoverability and usability.
I followed accessibility best practices, such as contrast ratios, legible fonts, semantic structure, alt text, to ensure the content was usable and inclusive. Language choices were intentional to reflect a welcoming tone for all audiences.
I developed a range of content assets tailored to the project goals, including: Headlines, web copy, templates, visual assets.
This project involved 3 rounds of feedback with peers and several users, where I refined the content based on feedback. Changes were made to improve overall clarity of my portfolio.
Successfully launched the website, boosting online visibility and creating a centralized platform for professional engagement. The launch led to a noticeable increase in client inquiries and new job opportunities.
This project taught me the importance of aligning personal branding with website design, and how to tailor content to different audience needs, including potential clients and employers.
Have a project in mind? I’d love to hear from you!
