Discover how I designed the Search & Discovery experience for TasteVoyage, a culinary travel app. This UX/UI case study walks through user research, wireframes, and prototypes that help travelers find authentic food adventures with ease.
Product Designer
11 Weeks
Figma, Google Forms, Canva
TasteVoyage is a mobile app designed to help travelers discover and book authentic culinary experiences, ranging from private chef dinners to local food tours. This case study focuses on enhancing the Search and Discovery phase of the user journey, aiming to make it simple, intuitive, and accessible. The goal was to streamline user flow and boost engagement by offering personalized recommendations and a user-friendly interface.
Travelers often need help finding authentic, local food experiences on vacation, seeking alternatives to tourist traps and generic restaurants.
TasteVoyage is a culinary platform where travelers can book private chef meals, cooking classes, and unique food experiences while exploring new destinations.
Before I could begin designing a solution for travelers seeking food focused experiences, I knew it was essential to first understand their behaviors, motivations, and pain points.
To inform more targeted design solutions, I created user journey maps for each persona, revealing key pain points and opportunities across their booking experience. I also conducted a competitor analysis of platforms like EatWith and Airbnb Experiences, uncovering a gap in personalized discovery and advanced filtering. These insights highlighted a clear opportunity for TasteVoyage to differentiate itself with a more curated and customizable search experience.
During the ideation and design phase, I translated research insights into practical design solutions by sketching wireframes that prioritized a smooth, intuitive search and discovery process. I created low-fidelity prototypes to test usability early on, then refined the experience based on feedback from a moderated usability study.
After refining the design based on user feedback, I created a high-fidelity prototype that focused on the core user flow of searching for and booking a culinary experience. This version included polished design elements, such as final typography, color schemes, and optimized interactions, ensuring a smooth and visually cohesive user journey.
One key takeaway from this project was learning how to build and refine the user journey with a user first mindset. While at the start of this project I focused on the overall experience of search & discovery, and booking processes, I chose to narrow my focus to the usability study specifically on the search and discovery phase. This allowed me to collect more targeted feedback and make clearer, more confident design decisions through the remaining steps.
Tags
UX/UI Design
Product Design
Design Systems
Visual Design
Brand Strategy
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